I do enjoy this video, probably the first and only music video I’ll see this summer. I’m working on a lot of stuff simultaneously as I write, so I’ll be brief:
THE GOOD:
+ The song is by Battles. I like their music (best show I saw in 2004) and this is their departure from their previously release stuff.
+ The video was shot by a Spanish collective known as Canada. Some of the images are awesome, like karate folk, spit-takes, or Spanish girls bathing.
+ Choreography! Karate! The vibe of the song has been successfully ‘cinematographed’.
THE BAD:
+ The inclusion of said bathing Spanish girl makes me feel like I’m watching a gone-perverted ad for J. Crew AKA American Apparel. There, I said it.
THE UGLY:
+ Once you consider the whole American Apparel add feel, it gets hard to shake. As though you’d be slowly followed around by a the cover art of Roxy Music’s ‘Country Living’ LP.
